Dollywood partnered with the river cleanup nonprofit, Keep the Tennessee River Beautiful (KTNRB), on a massive cigarette litter prevention project, making Dollywood the first
theme park in the world to recycle the plastic from every cigarette butt collected in guest-facing receptacles on its property.
KTNRB was able to provide Dollywood with 26 art-wrapped cigarette receptacles through a collaboration of grants and sponsorships from Keep America Beautiful, Keep Tennessee Beautiful,
the Tennessee Valley Authority (TVA), and the American Eagle Foundation. “This is a pioneering step that Dollywood is taking with this project—one that sets an example that our waterways are worth protecting and one that is the largest recycling impact of its kind within the seven-state Tennessee River watershed,” said Kathleen Gibi, KTNRB Executive Director.
“We’re grateful to all of the partners who have made this project possible.”
In gratitude of the continuing impact from Dollywood’s efforts, KTNRB gifted two benches made from tightly compressed plastic that came from used cigarette butts. The benches were donated
to KTNRB by TerraCycle, an international recycling company that recycles the cigarette plastic into outdoor furniture. The donated benches have appropriately been installed near Dollywood’s River Rampage water ride.
Photo: Representatives from the groups that made Dollywood’s massive cigarette plastic recycling project possible pose with a bench made from recycled cigarette plastic. Two of these benches are now installed near Dollywood’s ‘River Rampage’ ride. Seated on bench, left to right: Carol Agee (Dollywood), Kathleen Gibi (Keep the Tennessee River Beautiful), Melinda Watson (TVA); Back row, left to right: Bobby Johnson (Dollywood), Jessica Hall (American Eagle Foundation), Mark Huber (Keep the Tennessee River Beautiful), Edmond McDavis (Keep Tennessee Beautiful)
THE IMPACT
Dollywood has now recycled the plastic from more than 250,000 cigarette butts to date from
receptacles installed at designated smoking sections within the theme park.
“Dollywood has been recognized as one of the most beautiful theme parks in the world due, in
part, to the beauty of East Tennessee,” said Carol Agee, Dollywood Sr. Manager of Community
Affairs and Strategic Alliances. “It is vital for us to maintain this beauty by caring for our natural
surroundings. Through our partnership with KTNRB, we are able to take hundreds of thousands of
cigarette butts and remove them from the waste stream.”
The Pigeon River is part of the Tennessee River watershed and runs through the center of
Dollywood.
In January 2019, CNN reported cigarette filters, which contain tightly compacted plastic
microfibers, to be the No. 1 plastic pollutant in the world. Studies have also found that once in the
water, a littered cigarette butt can contain enough toxins to kill aquatic life within two gallons of
surrounding water.
HOW THE PROJECT WORKS
Keep America Beautiful and Keep Tennessee Beautiful provided KTNRB funding for the cost of the
receptacles, estimated around $8,000. Dollywood designed the art wraps to match the theme
park’s branding, and KTNRB had the wraps printed onto the receptacles with a combination of
grants and sponsorships from Keep America Beautiful, the American Eagle Foundation, and TVA.
Dollywood installed the receptacles throughout the theme park property and staff regularly empty
the cigarette butts until full boxes are ready to be sent off for recycling.
Once Dollywood’s staff members collect enough cigarette butts to send off, TerraCycle covers the
cost of shipping to their facility in New Jersey. TerraCycle then works with processors and
manufacturers to recycle the plastic microfibers found in cigarette filters into outdoor plastic
furniture.
KTNRB is able to track how many cigarette butts have been processed through TerraCycle’s
website once they have been processed through the recycling facility.
In total, KTNRB has 800 art-wrapped cigarette receptacles installed in all seven states of the
Tennessee River watershed, with partners at marinas, campgrounds and businesses maintaining
them. To date, more than 275,000 cigarette butts have been recycled in the seven-state effort,
making Dollywood the largest recycler in KTNRB’s Cigarette Litter Prevention Program.
“We’re grateful to have such a leader within our watershed and hope their example inspires others
to follow,” said Gibi. “We could think of no greater theme park to champion such an effort than
Dollywood, who has so successfully married the theme park experience with the stunning setting
of the Great Smoky Mountains and the Pigeon River, demonstrating to park visitors each year that
our natural assets are both cultural and economic treasures,” said Gibi.
For more information about joining Keep the Tennessee River Beautiful’s Cigarette Litter
Prevention Program or to join litter cleanup efforts on the Tennessee River watershed, please visit
www.KeepTNRiverBeautiful.org.
